THE PROJECT.

Raw MTB Skills offer 1:2:1 & group MTB & eMTB coaching and guiding, backed up by MIAS certification and over 30 years’ MTB experience.

Mountain Biking continues to be one of the most popular and accessible sports in the UK (and worldwide). 2020 saw a massive surge in bike sales, as the global pandemic drew new interest in outdoor recreation and fitness. With the increasing popularity of eMTBs over the last few years, new riders are discovering Mountain Biking and wanting to build a solid foundation of bike skills.

That’s where brands like Raw MTB Skills come in. If you’re new to riding and want to build your confidence out on the trails, an experienced rider wanting to hone a specific skill, or just looking for some fun guided rides, we highly recommend dropping Raw a line.

WHAT WE DELIVERED.

We developed a custom hand painted logo for Raw, which fit perfectly with the brand. The wordmark was combined with a cracked bone and wrench icon as a nod to ace mechanic and head coach, Steff Dobke.

The branding was rolled out across the Raw team van, T-shirts, stickers, and even a limited edition pale lager called Bunny Hopper (with custom designed bunny skull icon)

KEY STATS.

5

Logo concepts developed

30

Years experience on a bike

2

Number of bones broken while Mountain Biking

4

Number of Pale Lagers consumed for "research purposes"