Paua is a ground-breaking highly protective packaging material technology used in bags, boxes and cases. Offering outstanding impact protection and tear resistance whilst being lightweight, water resistant and fully recyclable. There is no material or solution like it on the market.

Rarely does an inventive breakthrough occur which can redefine a market, reposition consumer expectation and offer a materials packaging solution so superior that it sets clear distance between itself and its competitors. Paua Technology outperforms the materials used in competitor products by a staggering margin.


We’ve worked closely with Paua since 2017, on everything from print design and branding, to film and animation, helping to develop the look & feel of the brand as they progressed from start up to the launch of their first products onto the market in 2021.

Roost established our initial brand and assets over 4 years ago, and we have worked with them ever since. We’ve had the pleasure of working across a suite of projects from branding and guidelines, to animation and print design - and we are always blown away by the creative they deliver. Roost are able to easily translate our initial ideas into creative that delivers on the brief and objectives. They deeply understand our brand and what we are trying to achieve, which is hard to find. We often find the biggest difficulty is that we like all their ideas!

Emma CoxManaging Director | Paua
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