With a history spanning over 100 years, New Balance is one of the most recognisable sports footwear and apparel manufacturers in the world. Their products offer the perfect blend of function and fashion, giving you the performance technology you need and the style you want.
Working in collaboration with lead creative agency McFaul + Day, Roost was brought onboard to oversee the creation of a series of motion graphics shots for a series of social media edits featuring New Balance’s ICONIC 574 product.
McFaul + Day’s creative vision called for monolithic graphics floating in and around London’s iconic skyline. Each of the edits focused on a different product from the 574 line up, and featured a number of effects shots ranging in complexity.
WHAT WE DELIVERED.
Working on location in London’s trendy Shoreditch area, the 2-day shoot ranged from street level to the rooftop of the iconic Old Truman Brewery. Each of the effects shots was meticulously planned and directed on location by the Roost team, enabling us to composite the 3D monolithic graphics into each scene in post production using 3D camera tracking. The final edits were then shared via social media by New Balance and their retail partner JD.