True North are a clothing brand from the UK, who seek to create products which embrace the spirit of adventure, discovery, and wonder. Made from ethically produced organic cotton, using renewable energy-powered production facilities and minimum waste, their products are designed to be sustainable and made with the environment in mind.

We worked closely with True North to help bring their brand to life. With their ethos “Inspired by the adventure. Designed for the journey.” as a guide, we set about creating a branding direction which encapsulated everything about this dynamic, adventurous brand.


The branding, consisting of a word mark and icon, needed to work across apparel, web and social channels. Simplicity was key. Based on a compass needle, the icon sits within the True North word mark in place of the letter ‘O’ and points northward. The icon can also be used separately from the word mark, such as for social badges. The branding is featured across True North’s range of organic apparel.

We also produced a short brand movie for True North, showcasing their AW21 range, and featuring footage which captures the spirit of adventure which the brand is inspired by.

Check out True North on Instagram or visit their Online Store.

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