THE PROJECT.

Bird flew onto the mountain bike scene in 2013 and very quickly made a name for itself thanks to its forward-thinking direct-sales model and equally forward-thinking approach to frame geometry. Every Bird model is designed from the ground-up in the UK, and since they launched have consistently received rave reviews from the cycling press, and consumers alike.

The Roost team worked with Bird Cycleworks to create frame graphics and colourways for several of their award-winning models, including the Aeris One 20 & One 45, Aeris AM9, and the Zero AM & TR hardtails. We also developed graphics for a number of other products, as well a print ad which featured in MBUK magazine.

WHAT WE DELIVERED.

We presented a series of frame graphics concepts, ranging from “simple & understated” to “bold & in-your-face.” The initial designs were then refined along with multiple colourway options until we arrived at the end product.

As lifelong mountain bikers, we’re always absolutely stoked when we get to work with brands who share our passion, such as Bird.

KEY STATS.

5

Distinct models

15

Different colourways

1

Print ad

68

Lunchtime rides for "inspiration"